The Partner Masters at Microsoft Ignite

Booth #1562R | San Francisco, CA | November 17–20, 2026

Schedule a meeting to connect with us at Ignite

The Partner Masters is heading to Microsoft Ignite 2026 in San Francisco

We’re ready to connect, collaborate, and celebrate the partner community that drives innovation in the Microsoft ecosystem.

We’ll share insights on accelerating growth and showcase how we help Microsoft partners amplify their go-to-market success.

Meet The Partner Masters Team
Our team of channel experts will be on-site throughout Ignite ready to talk strategy, incentives, and co-sell readiness. We’ll share insights on accelerating growth and showcase how we help Microsoft partners amplify their go-to-market success.

If you’re looking to:

Build a stronger Microsoft partner strategy
Simplify incentives and Marketplace engagement
Drive business and visibility for your Microsoft solutions

Schedule a meeting to connect with us at Ignite or visit us at the show.

Speaking Sessions

Experts from The Partner Masters will be speaking on topics to help Microsoft Partners.

10 Partner Center Hacks Microsoft Partners Need to Know

Speakers: Michelle Boudreau and Meghan Desmul

We'll reveal 10 overlooked Partner Center features, settings, and best practices that can help partners drive more incentives, improve co-sell readiness, strengthen performance, and uncover hidden growth opportunities. This will help you and your organization improve profitability, visibility, and operational efficiency within your Microsoft partnership. From referrals and business profiles to benefits, analytics, and incentive programs, gain new insights from Partner Center.

Could You Pass the New Security Specialization Audit Today?

Speakers: Tyler Vaughn and Kevin Martins

The bar has raised for earning Microsoft Security Specializations with Partners needing to pass a third-party audit. Join this panel to learn what’s changing, where partners commonly fall short, and how to prepare before timelines become compressed. Experts who've helped 40+ Partner through specialization audits will share guidance on documentation, customer evidence, operational readiness, and audit preparation.

The Incentive Playbook for Microsoft SDC Partners

Speakers: Brittney Saultman and Caleigh McKinnie

Microsoft’s FY27 Commerce Incentives offer some of the largest funding opportunities for SDC and services partners, but many organizations struggle with customer eligibility, Azure growth planning, incentive coordination, and claim management. In this session, The Partner Masters will simplify Microsoft’s growth incentives and outline the steps SDC partners need to take to qualify and succeed.

The Anatomy of Marketplace Listings that Drive Demand

Speaker: Ryan Olsen

Few Microsoft Partners have a Marketplace strategy that consistently generates visibility, engagement, and demand. The reason often comes down to working towards publishing the Marketplace solution, but not realizing the next phase of work has begun. Join The Partner Masters as we break down the key components of what helps a Marketplace listing stand out from the lessons we've learned helping partners improve their Marketplace presence. Know how to create an outcome-based value proposition and the marketing channels you need to start activating.

The Tonga Room Welcome Party

Stay tuned for more details as we plan a fun event to kick off the week.

Meet The Partner Masters at Ignite

If you are attending Microsoft Ignite and want to meet our team, leave us your details, and we'll arrange a time to meet.

Follow the Action

Stay up to date on live updates, photos, and insights from Ignite by following us on LinkedIn:

Follow The Partner Masters on LinkedIn.