The Incentive Playbook for Microsoft SDC Partners
Speakers: Brittney Saultman and Caleigh McKinnie
Microsoft’s FY27 Commerce Incentives offer some of the largest funding opportunities for SDC and services partners, but many organizations struggle with customer eligibility, Azure growth planning, incentive coordination, and claim management. In this session, The Partner Masters will simplify Microsoft’s growth incentives and outline the steps SDC partners need to take to qualify and succeed.
Tuesday, Nov 17, 3:05 PM - 3:50 PM PT
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10 Partner Center Hacks Microsoft Partners Need to Know
Speakers: Michelle Boudreau and Meghan Desmul
We'll reveal 10 overlooked Partner Center features, settings, and best practices that can help partners drive more incentives, improve co-sell readiness, strengthen performance, and uncover hidden growth opportunities. This will help you and your organization improve profitability, visibility, and operational efficiency within your Microsoft partnership. From referrals and business profiles to benefits, analytics, and incentive programs, gain new insights from Partner Center.
Wednesday, November 18, 4:20 PM - 4:45 PM PT
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The Anatomy of Marketplace Listings that Drive Demand
Speaker: Ryan Olsen
Few Microsoft Partners have a Marketplace strategy that consistently generates visibility, engagement, and demand. The reason often comes down to working towards publishing the Marketplace solution, but not realizing the next phase of work has begun. Join The Partner Masters as we break down the key components of what helps a Marketplace listing stand out from the lessons we've learned helping partners improve their Marketplace presence. Know how to create an outcome-based value proposition and the marketing channels you need to start activating.
Thursday, Nov 19, 1:20 PM - 2:05 PM PT
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Could You Pass the New Security Specialization Audit Today?
Speakers: Tyler Vaughn and Kevin Martins
The bar has raised for earning Microsoft Security Specializations with Partners needing to pass a third-party audit. Join this panel to learn what’s changing, where partners commonly fall short, and how to prepare before timelines become compressed. Experts who've helped 40+ Partner through specialization audits will share guidance on documentation, customer evidence, operational readiness, and audit preparation.
Thursday, Nov 19, 3:50 PM - 4:05 PM PT
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The Microsoft Incentives You Might be Leaving on the Table in FY27
Speaker: Shawna Hronek
Microsoft invests billions of dollars annually in partner incentives, yet many partners leave the funding on the table. Even when you're eligible, identifying program changes and building the operational processes needed can be a blocker for many Partners. Join us as we highlight important FY27 incentive changes, profitability opportunities, and funding programs available across the Microsoft ecosystem. Learn how successful partners align sales, delivery, alliances, operations, and finance to maximize earnings, accelerate Azure growth, and turn incentives into a predictable growth strategy.
Tuesday, Nov 17, 2:00 PM - 2:45 PM PT
Visit the Microsoft Partner Lound to Attend
