https://thepartnermasters.com/blog Gain valuable industry insights and expert advice from The Partner Masters to maximize the potential of your Microsoft partnership. https://thepartnermasters.com/blog/mergers-acquisitions-and-divestitures-our-engineering-experience-adds-to-and-protects-your-business-profitability If you are a Microsoft Partner with a need to provide services in mergers, acquisitions, or divestitures and want to ensure successful delivery while protecting your profitability, we would welcome the conversation. Mon, 26 Jan 2026 00:00:00 GMT https://thepartnermasters.com/blog/achieving-a-microsoft-modern-work-solution-designations Many partners struggle with how to achieve a Microsoft Solution Designation. In this blog, we will walk you through how we did it in less than 3 months! Tue, 20 Jun 2023 00:00:00 GMT https://thepartnermasters.com/blog/unlocking-growth-with-new-partner-command-center-reports Discover how The Partner Masters’ Partner Command Center transforms Partner Center data into actionable reports that drive profitability for Microsoft partners. Thu, 14 Aug 2025 00:00:00 GMT https://thepartnermasters.com/blog/the-reality-of-microsoft-intune-delivery-what-partners-need-to-succeed As Intune adoption grows, many Microsoft partners turned to The Partner Masters to provide the senior engineering experience needed to deliver these projects successfully. Mon, 02 Feb 2026 00:00:00 GMT https://thepartnermasters.com/blog/get-ahead-of-fy26-let-the-partner-masters-help-you-turn-incentive-changes-into-profit Discover how The Partner Masters help Microsoft partners navigate FY26 CSP incentive changes to maximize profitability and growth. Thu, 11 Sep 2025 00:00:00 GMT https://thepartnermasters.com/blog/microsoft-365-security-senior-expertise-to-grow-partner-revenue-in-this-key-area For Microsoft partners, M365 Security represents a strong opportunity, but one that often requires deeper security expertise to deliver successfully. Wed, 04 Feb 2026 00:00:00 GMT https://thepartnermasters.com/blog/increasing-customer-sales-using-personal-usage-stories The strongest sales conversations do not come from feature lists. They come from experience. Wed, 25 Feb 2026 00:00:00 GMT https://thepartnermasters.com/blog/microsoft-partner-center-short-links A list of Microsoft Partner Center Short Links Fri, 14 Jul 2023 00:00:00 GMT https://thepartnermasters.com/blog/why-one-off-marketing-projects-hurt-microsoft-partners-more-than-they-help When it comes to making a durable impact with your messaging and positioning, you can’t create isolated marketing assets in a vacuum. Fri, 20 Feb 2026 00:00:00 GMT https://thepartnermasters.com/blog/microsoft-purview-helping-partners-deliver-security-and-compliance-at-scale When Purview is implemented correctly, it brings clarity and control to complex environments. When it is not, it quickly becomes confusing or underutilized. Mon, 02 Mar 2026 00:00:00 GMT https://thepartnermasters.com/blog/microsoft-aspx-how-to-find-your-next-growth-opportunity Rather than approaching every customer with the same conversation, ASPX helps identify where a customer sits on their technology journey. Tue, 14 Jul 2026 00:00:00 GMT https://thepartnermasters.com/blog/how-to-associate-your-microsoft-certified-engineers-to-your-microsoft-partnership How to associate your Microsoft Certified Engineers to Your Microsoft Partnership Thu, 06 Jul 2023 00:00:00 GMT https://thepartnermasters.com/blog/maximize-microsoft-internal-use-rights Learn how The Partner Masters saved $322,062 using Microsoft Internal Use Rights (IURs). See how partners can maximize Microsoft benefits, reduce costs, and improve operational efficiency. Wed, 17 Jun 2026 00:00:00 GMT https://thepartnermasters.com/blog/modern-work-gtm-pre-day-content-on-demand Content is now available on-demand! Tue, 18 Jul 2023 00:00:00 GMT https://thepartnermasters.com/blog/windows-365-cloud-pc-in-gcc-a-future-ready-desktop-for-government-and-education A future-ready desktop for Government & Education institutions that are looking at Windows 365. Mon, 30 Mar 2026 00:00:00 GMT https://thepartnermasters.com/blog/how-to-build-publish-and-sell-your-b2b-app-with-microsoft-s-new-isv-success-program Learn how to build, publish, and sell your B2B App with Microsoft’s New ISV Success Program. Thu, 10 Aug 2023 00:00:00 GMT https://thepartnermasters.com/blog/azure-specializations-senior-expertise-that-prepares-partners-for-the-audit-and-transforms-how-they-deliver-services Microsoft offers more than 30 Azure specializations, andPartners are often surprised by how deep the audits go. Thu, 19 Feb 2026 00:00:00 GMT https://thepartnermasters.com/blog/microsoft-acronyms-glossary Microsoft Acronyms Glossary Mon, 10 Jul 2023 00:00:00 GMT https://thepartnermasters.com/blog/building-microsoft-practices-that-win-in-the-agentic-era We know from talks with Partners in the Microsoft partner ecosystem that AI, security, compliance, cloud modernization, and Microsoft incentive programs are all moving so incredibly fast, customers are asking for help in droves. Wed, 27 May 2026 00:00:00 GMT https://thepartnermasters.com/blog/microsoft-fy27-6-things-microsoft-partners-should-plan-around-now Microsoft VP Jim Lee gave The Partner Masters community a look at what to pay attention to in FY27 Thu, 18 Jun 2026 00:00:00 GMT https://thepartnermasters.com/blog/microsoft-commerce-incentive-workshops-turning-funded-engagements-into-long-term-partner-growth Immersive Briefings are way to get Microsoft funding and discover services opportunities. Thu, 19 Feb 2026 00:00:00 GMT https://thepartnermasters.com/blog/partner-co-sell-ready-solutions-of-the-month-july-2023 Partner Co-Sell Ready Solutions of the Month! July 2023 Fri, 28 Jul 2023 00:00:00 GMT https://thepartnermasters.com/blog/cmmc-2-0-requirements-subcontractors-what-microsoft-partners-need-to-know The United States Defense market is changing fast. For Microsoft partners, this creates a major opportunity to help customers prepare for Cybersecurity Maturity Model Certification 2.0. Tue, 21 Jul 2026 00:00:00 GMT https://thepartnermasters.com/blog/unlock-microsoft-partnership-success-with-partnering-101 Our Partnering 101 series, found exclusively on the TPM Microsoft Partner Portal, offers strategic insights to help you navigate your Microsoft partnerships. Thu, 29 May 2025 00:00:00 GMT https://thepartnermasters.com/blog/how-to-use-microsoft-s-cybersecurity-reference-architecture-to-strengthen-security-and-drive-profitability Learn how to use Microsoft’s Cybersecurity Reference Architecture to strengthen protection, reduce costs, and drive partner profitability. Thu, 28 Aug 2025 00:00:00 GMT https://thepartnermasters.com/blog/what-is-a-passkey-and-how-do-i-configure-and-set-it-up Learn what a Passkey is and how to configure biometrics or a PIN plus get the setup for a user group. Mon, 16 Mar 2026 00:00:00 GMT https://thepartnermasters.com/blog/partner-co-sell-ready-solutions-of-the-month-september-2023 Congratulations to all our partners who achieved co-sell ready status for their solutions in the marketplace for September 2023! Mon, 23 Oct 2023 00:00:00 GMT https://thepartnermasters.com/blog/microsoft-co-op-funding-what-it-is-and-how-to-use-it-well-in-2026 Microsoft co‑op funds are one of the most under‑leveraged growth levers in the partner ecosystem. Here's what they are and how to use them. Thu, 21 May 2026 00:00:00 GMT https://thepartnermasters.com/blog/how-we-helped-a-partner-deliver-a-windows-virtual-desktop-poc-and-a-nationwide-rollout-during-the-pandemic The client needed help fast, and with the support of our partner, we delivered a solution that allowed them to continue operating safely and effectively during the pandemic. Mon, 09 Mar 2026 00:00:00 GMT https://thepartnermasters.com/blog/how-to-claim-microsoft-partner-of-record-cpor Learn how to claim Microsoft Partner of Record (CPOR) and maximize your benefits. This guide covers everything from initiating a customer claim to submitting proof of execution. Thu, 06 Jul 2023 00:00:00 GMT https://thepartnermasters.com/blog/microsoft-partner-program-changes-2026 Microsoft announced major 2026 changes to the Microsoft AI Cloud Partner Program. This will impact skilling, specilizations, and designations. Tue, 19 May 2026 00:00:00 GMT https://thepartnermasters.com/blog/how-solution-designations-really-work-and-what-partners-miss Designations are one of the most direct levers you have for getting Microsoft to invest in your business but partner misconceptions self-limit the value. Mon, 13 Apr 2026 00:00:00 GMT https://thepartnermasters.com/blog/microsoft-security-specializations-in-fy27-include-new-third-party-audit-requirements Microsoft is replacing Customer References with a paid Microsoft Security specialization audit in FY27. See what changed, why it is harder, and how to pass. Thu, 23 Jul 2026 00:00:00 GMT https://thepartnermasters.com/blog/microsoft-partner-self-licensing-compliance-notice-faq If you got a self-licensing compliance notice, we have an FAQ that will help you know what to do next. Fri, 10 Jul 2026 00:00:00 GMT https://thepartnermasters.com/blog/security-ai-may-be-the-opportunity-of-our-lifetimes-but-it-may-be-what-puts-you-out-of-business Justin Slagle interviews Matt Soseman (Cyber Security Architect) and Lisa Palmer (Doctorate in AI) about the latest with AI and Cyber Security. Thu, 15 Jun 2023 00:00:00 GMT https://thepartnermasters.com/blog/business-strategy-aligned-to-microsoft-solution-plays Learn how to align your business strategy with Microsoft’s FY26 solution plays and unlock growth opportunities with the help of The Partner Masters. Tue, 07 Oct 2025 00:00:00 GMT https://thepartnermasters.com/blog/why-every-microsoft-partner-should-associate-their-customers-in-partner-center If customer association isn't submitted, there is a good chance your influence is not being fully recognized by Microsoft. Thu, 26 Feb 2026 00:00:00 GMT https://thepartnermasters.com/blog/mastering-cpor-the-hidden-accelerator-for-microsoft-partners If you’re a Microsoft partner trying to grow your practice, Claiming Partner of Record (CPOR) is an important lever. Thu, 08 May 2025 00:00:00 GMT https://thepartnermasters.com/blog/why-m365-copilot-should-be-every-partner-s-ai-starting-point See a visual breakdown highlights the similarities and differences among the three options of AI platforms. Fri, 23 Jan 2026 00:00:00 GMT https://thepartnermasters.com/blog/microsoft-partner-skilling Prioritizing Microsoft skilling helps Microsoft partners drive profitability, gain certifications, and maintain a competitive edge. Mon, 15 Sep 2025 00:00:00 GMT https://thepartnermasters.com/blog/azure-services-where-microsoft-revenue-is-built-and-where-partners-win For Microsoft partners, Azure is where the greatest opportunity exists to grow their business. Wed, 28 Jan 2026 00:00:00 GMT https://thepartnermasters.com/blog/every-partner-is-an-isv-think-like-a-software-company Discover why every Microsoft partner is a software company — and how building transactable offers drives profitability and visibility in the marketplace. Mon, 27 Oct 2025 00:00:00 GMT https://thepartnermasters.com/blog/empowering-all-microsoft-partners-for-profitability-and-growth The Partner Masters was born out of a need in the Microsoft partner ecosystem to have better support to build a profitable Microsoft Partnership. Tue, 06 Jun 2023 00:00:00 GMT https://thepartnermasters.com/blog/the-microsoft-partner-marketing-center-pro-primer Learn about the tools the Microsoft Partner Marketing Center Pro gives partners. Mon, 23 Feb 2026 00:00:00 GMT https://thepartnermasters.com/blog/the-partner-masters-earns-2025-2026-great-place-to-work-certification For the first time since being founded in 2023, The Partner Masters achieves its Great Place to Work designation. Wed, 17 Dec 2025 00:00:00 GMT https://thepartnermasters.com/blog/microsoft-teams-calling-the-incredible-microsoft-partner-business-opportunity As demand for Teams Calling grows, many Microsoft partners find themselves in a familiar position. The opportunity is there, but the specialized telecom and Teams expertise required to deliver these projects at scale is not always available. Wed, 11 Feb 2026 00:00:00 GMT https://thepartnermasters.com/blog/windows-365-and-azure-virtual-desktop-accelerating-partner-growth-with-proven-virtual-desktop-expertise For Microsoft partners, Windows 365 and Azure Virtual Desktop represent a meaningful opportunity to grow services revenue, but only when backed by deep engineering capability and delivery capacity. Mon, 09 Feb 2026 00:00:00 GMT https://thepartnermasters.com/blog/partner-to-partner-collaboration-multiplies-microsoft-revenue The Microsoft Partners growing fastest right now are working with other partners. Layering ISV relationships on top of your Microsoft partnership opens new revenue without growing headcount. Wed, 01 Jul 2026 00:00:00 GMT https://thepartnermasters.com/blog/partner-co-sell-ready-solutions-of-the-month-october-or-november undefined Mon, 18 Dec 2023 00:00:00 GMT https://thepartnermasters.com/blog/microsoft-partner-growth-margins-announced-fy27 Microsoft Partners are focused on new incentives, but Growth Margins look to be a huge driver of profitability many aren't discussing yet. Tue, 07 Jul 2026 00:00:00 GMT https://thepartnermasters.com/blog/introducing-the-partner-command-center-a-smarter-way-to-run-a-profitable-microsoft-partnership If you’re looking to turn your Microsoft partnership into a more profitable, efficient, and insight-driven business, this is where you start. Thu, 07 Aug 2025 00:00:00 GMT https://thepartnermasters.com/blog/the-difference-b2b-marketers-with-microsoft-channel-experience-makes When companies working in the Microsoft Partner Channel find any type of B2B marketer to add to their marketing capabilities, it can come at a hidden cost. Tue, 20 Jan 2026 00:00:00 GMT https://thepartnermasters.com/blog/unlocking-the-full-value-of-the-microsoft-partner-ecosystem Discover how Microsoft Specializations build on Solutions Partner designations to boost credibility, unlock co-sell opportunities, and drive partner profitability. Learn how The Partner Masters helps you get there faster. Fri, 13 Jun 2025 00:00:00 GMT https://thepartnermasters.com/blog/ross-mckee-appointed-coo-new-irvine-headquarters The Partner Masters appoints former Microsoft executive Ross McKee as COO and opens its new Irvine headquarters to support continued growth and client success. Mon, 03 Aug 2026 00:00:00 GMT https://thepartnermasters.com/blog/selling-microsoft-365-copilot-how-the-partner-masters-help-partners-unlock-opportunity-with-csp-briefings As AI transforms the way we work, partners who can clearly demonstrate Copilot’s value will be the ones who win more deals, drive larger deployments, and build stronger customer relationships. Mon, 05 May 2025 00:00:00 GMT https://thepartnermasters.com/blog/mastering-partner-center-analytics-turn-data-into-growth If you’re not using the full power of Microsoft Partner Center analytics, you’re likely leaving growth on the table. Wed, 23 Apr 2025 00:00:00 GMT https://thepartnermasters.com/blog/co-sell-ready-best-practices-for-consulting-services undefined Tue, 18 Jul 2023 00:00:00 GMT https://thepartnermasters.com/blog/partner-co-sell-ready-solutions-of-the-month-august-2023 undefined Tue, 19 Sep 2023 00:00:00 GMT https://thepartnermasters.com/blog/which-microsoft-copilot-should-you-actually-use Learn how Copilots inside apps are tuned differently for the task at hand. Fri, 12 Jun 2026 00:00:00 GMT https://thepartnermasters.com/blog/what-microsoft-s-new-iur-redemption-process-means-as-a-microsoft-partner The way you handle benefits in Partner Center has changed, and the partners who win in the final stretch of FY26 will be the ones who treat their benefits package like the strategic asset it is. Mon, 22 Jun 2026 00:00:00 GMT https://thepartnermasters.com/blog/microsoft-fy27-the-change-and-tension-facing-microsoft-partners Microsoft FY27 brings opportunity for Microsoft partners across AI, Copilot, and Marketplace while raising expectations around positioning and go-to-market readiness. Mon, 01 Jun 2026 00:00:00 GMT https://thepartnermasters.com/blog/how-microsoft-partners-can-build-a-profitable-copilot-services-offering A five-phase framework Microsoft Partners can use to build a profitable Copilot services offering, from readiness assessment through managed services revenue. Tue, 21 Apr 2026 00:00:00 GMT https://thepartnermasters.com/blog/mastering-microsoft-partner-admin-link-pal Microsoft Partner Admin Link is a simple process to complete. In this blog and video, we'll show you exactly how to do this with every one of your customers. Mon, 12 Jun 2023 00:00:00 GMT https://thepartnermasters.com/blog/you-cant-sell-microsoft-licensing-to-yourself-and-what-to-do-instead Did you know that selling yourself licensing puts you out of compliance with Microsoft? You need to use IUR benefits. Mon, 23 Mar 2026 00:00:00 GMT https://thepartnermasters.com/blog/microsoft-rewarding-growth-more-than-ever-in-fy27-partners Microsoft Partner Growth Incentives in FY27 reward net new customers, strategic workloads, and long-term relationships. Learn how partners can align to Microsoft's growth priorities and increase profitability. Fri, 31 Jul 2026 00:00:00 GMT https://thepartnermasters.com/blog/microsoft-marketplace-listing-not-generating-leads Microsoft Marketplace listings often fail to generate leads. Learn how to fix your listing to drive real demand. Wed, 01 Apr 2026 00:00:00 GMT