From the Beginning
Collective Insights’ goals
Like many security consulting firms, Collective Insights has long reaped the rewards of using Microsoft’s products. However, they were yet to realize the full benefits of becoming a known entity to Microsoft. And as they understood, a strong relationship with Microsoft can precipitate a long, profitable partnership.
Along with their primary goal of closer ties with Microsoft,
Collective Insights hoped to:
- Leverage and understand the Microsoft partner ecosystem
- Receive additional solution designations from Microsoft
- Earn incentives through claims submissions
What came next ticked these boxes and beyond.