Microsoft Go-To-Market

Every Partner Is an ISV: Why It’s Time to Think Like a Software Company

October 27, 2025 | 5 min read

Discover why every Microsoft partner is a software company — and how building transactable offers drives profitability and visibility in the marketplace.

Microsoft Go-To-Market

Building a Business Strategy Aligned to Microsoft Solution Plays

October 7, 2025 | 5 min read

Learn how to align your business strategy with Microsoft’s FY26 solution plays and unlock growth opportunities with the help of The Partner Masters.

Microsoft Programs

Skilling for Microsoft Partners: Why Capability Is the New Currency

September 15, 2025 | 5 min read

Prioritizing Microsoft skilling helps Microsoft partners drive profitability, gain certifications, and maintain a competitive edge.

The Partner Masters Blog

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Every Partner Is an ISV: Why It’s Time to Think Like a Software Company

Building a Business Strategy Aligned to Microsoft Solution Plays

Skilling for Microsoft Partners: Why Capability Is the New Currency

Every Partner Is an ISV: Why It’s Time to Think Like a Software Company

Building a Business Strategy Aligned to Microsoft Solution Plays

Skilling for Microsoft Partners: Why Capability Is the New Currency

Get Ahead of FY26: Let The Partner Masters Help You Turn Incentive Changes into Profit