Marketing Analysis for Microsoft Partners

Ask anyone who’s been in the Microsoft Partner Channel long enough and they’ll tell you marketing is uniquely challenging. Not only do you need to be found by prospects, but you need to present yourself in a way that Microsoft can understand clearly who your company serves.

It can feel like a balancing act over a bed of hot coals. Competition is fierce among peers and Microsoft has a partner ecosystem of over 500,000. It’s no wonder why most partners throw money at marketing hoping something will take hold. Often times, that comes with uncertainty, frustration, and a general feeling of, “What am I missing?”

Refine your Microsoft strategy

Gain Microsoft Marketing Mastery

We designed the Content and Digital Framework Analysis backed by decades of experience to what moves the needle with marketing for the Microsoft Partner Channel.

There are eight core dimensions that align with where your customers are and how well Microsoft will interpret your messaging.

You’ll receive clear understanding of where your website messaging, content depth, discoverability, customer validation, Microsoft ecosystem alignment, conversion readiness, social presence, and competitive positioning stands.

We Take a Foundational Approach to Microsoft Partner Digital Marketing and Content

We start every engagement with an initial analysis and inventory of your current marketing efforts. We'll check a variety of different dimensions to see where you show up,where you don't, and how close your competitors are.

This eliminates assumptions that lead to generic strategy. Data and wisdom from decades working in the Microsoft channel replace "feelings" and "hunches." Starting on this foundation removes unfocused marketing tactics that lead to lackluster results and vanity metrics.

Our approach and process will give you the best chances to be discovered by qualified people, backed by sound strategy and meaningful data. You'll have the roadmap to smoother sales cycles and measurable marketing contributions.

The Partner Masters Marketing Analysis vs. Other Agency Engagements

We know the pitfalls many companies fall into with a traditional model. Vanity metrics, large MQL numbers of unactionable junk, unrealistic search rank promises are far too common.

The analysis is the cornerstone for all our engagements so everyone stays on the same page. We don’t have a pre-built checklist of items you “should do.” In fact, we believe it’s irresponsible to prescribe a one-size-fits-all approach to Microsoft Partner marketing strategies.

4 Primary Goals of the Analysis


Establish Marketing Maturity: There many Microsoft partners in the ecosystem and no two companies are identical. Access additional insights into the competitive landscape.

Identify Gaps: When it comes to your marketing efforts and Microsoft alignment, you want to know what your missing, as well as what already exists.

Construct a Roadmap: Know where you're going and who you want to reach with your marketing efforts in the Microsoft Partner Channel.

Further Your Messaging: Reach your customers, and Microsoft itself, with tailored deliverables to further your strategy based on the roadmap.

Ready for your Microsoft product focused marketing to be grounded, structured, and on-track? Let's talk.

No matter the stage of your marketing operations, The Partner Masters can analyze, report, and provide strategy on your next moves in the Microsoft ecosystem.

If you are ready to eliminate assumptions and understand the competitive marketing lanscape, fill out the form and The Partner Masters will be in touch.

FAQ

What is the Content and Digital Footprint analysis for Microsoft Partner Marketing?

This is a process to uncover where your marketing efforts need help, and where it your efforts are mature. This anaysis is specifically tooled for the Microsoft Partner Channel ecosystem.

How does it work?

When you work with The Partner Masters, we’ll setup meetings to discuss the flow of the analysis and the types of information we’ll need from you. We’ll also do our own investigations, using our tools, to synthesize the data in a comprehensive report.

I want more leads, how will this help?

When it comes to the assessment, we’re laying the groundwork for customers to better discover and understand you. While the assessment itself won’t generate leads, it will provide guidance on how to generate materials that will help your sales cycles operate more smoothly.

I’ve worked with agencies that have promised the world, how are you different?

We’ve been on this side of the coin too. Vanity metrics, vague MQL numbers, and unrealistic search rankings are all too common. We’re different by not pumping up meaningless numbers and only focusing on outcomes or signals that will help your growth.

Can I forego the analysis if I have a good idea of where my Microsoft marketing maturity is?

No. When it comes to marketing in the Microsoft Partner Channel ecosystem, you need to have a second opinion. You might just be surprised at some of the gaps. In the best circumstances, the assessment will show no surprises, but that’s often not the case.

Will I get benchmarked against my competitors?

At this time, we are not providing global benchmarking scores but you will see a comparison of some of the materials your closest competitors are sharing.

What is the cost for this service?

The Marketing Analysis for Microsoft Partners is around $5000. Like all services from The Partner Masters, it is co-op eligible.

How is this scored?

When you receive an assessment, you’ll see scores of 1 to 5. Here’s a summary of what that means:

Foundation Gaps
Below Average Development
Functional but Inconsistent
Strong and Competitive
High Maturity

Additional details will be provided in the assessment as to exact definitions.

I know my marketing is bad or non-existent, can’t we just get started?

Without the assessment framework, we’ve seen partners drift from their initial marketing goals. When that happens, durable, lasting progress with marketing is nearly impossible. The assessment keeps teams aligned and progress structured.

Do you need access to my marketing analytics platforms?

We currently do not request access to your marketing platforms. We will ask for certain data, but nothing where we’ll need to get into your systems.

I get an analysis and that’s it?

Only if you want a singular assessment. If there are gaps your company or marketing team can’t tackle, we offer services to advance your marketing maturity.

What are the key benefits?

You’ll gain a holistic understanding of where your marketing currently is and where it needs to go. From there, you have the choice to take your analysis and start working on it with your resources, or you can work with The Partner Masters.