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About The Partner Masters

We make Microsoft partnerships easy

Optimizing Microsoft partnerships, driving profitability, and unlocking new revenue sources is our bread and butter.

The Partner Masters is a professional services firm dedicated exclusively to Microsoft partners

We help partners grow, scale, and operate more effectively by providing strategic guidance and hands-on expertise across the Microsoft ecosystem.

The Partner Masters works with partners to optimize their Microsoft relationship, unlock new revenue opportunities, access programs and incentives, and strengthen core business operations. We can also augment technical capabilities or help your business stand out with marketing.

Our focus is on helping partners capture greater value, reduce risk, and build more profitable, sustainable businesses.

"I'm thrilled to share that following the presentation, we had three opportunities submitted, all of which were accepted by Microsoft. This led to Microsoft reps promptly reaching out to Compugen reps to collaborate on the Co-sell opportunities. One of our Senior Reps mentioned that it was the first time they had ever submitted a Co-sell and received an immediate response to connect. What an achievement!"

Christopher Alfonso-DeLeon

Microsoft Alliance Manager, CxMSB at Compugen

"I’ve seen many partners benefit from using The Partner Masters. The close alignment with Microsoft and years of experience in understanding our partner program and the investments within it have proven invaluable to those you support."

Brent Combest

Microsoft

"Ever since we've connected with The Partner Masters, it has really taken our Microsoft Partnership to the next level."

Maurice Faison

Partner | Director, Microsoft Solutions at Centric Consulting

“I always thought I needed a PDM to be successful at partnering with Microsoft, but recently I have found something even better – The Partner Masters! This team is incredible!”

Jamie Anderson

CEO of Emergent Software

“I can’t thank you enough. Our partners are HUNGRY for your services.

The services that you and your team at The Partner Masters are providing to Microsoft partners will be transformative! I’m getting chills!”

Frank Valdivieso

Co-Founder of the Black Channel Partner Alliance

“We wholeheartedly recommend The Partner Masters to any Microsoft partner looking to drive business growth and enhance technical capabilities. Their deep knowledge, unwavering commitment, and personalized approach make them an exceptional choice.”

Roman Avanesyan / Yesai Tchouldjian

Founder & CEO / Co-founder & Technical Lead, Ravanty Tech Consulting

Meet the Masters

Mike Karban
Mike Karban
Vice President of Product
Brendan Neary
Brendan Neary
Vice President of Sales
Justin Slagle
Justin Slagle
CEO
Matt Soseman
Matt Soseman
CTO
Jason Sutherland
Jason Sutherland
CFO
Kevin Martins
Kevin Martins
Executive Vice President
Jessica Lopez
Jessica Lopez
Vice President of Operations
Craig Van Heerden
Craig Van Heerden
Vice President, Services Companies

Mike Karban is the VP of Product at The Partner Masters. He owns Partner Command Center, D365 Sales, D365 Customer Insights, reporting and automation. He has worked in Information Technology for over 25 years and spent 7 years at Microsoft working with partners as a Cloud Solutions Architect, Partner Technology Strategist, and Partner Marketing Advisor. Prior to Microsoft, Mike spent 4 years at a Microsoft partner and can relate to many of the pain points that partners feel today. He has a passion for technology and loves creating Power BI reports and Power Automate flows, for both business and personal use.

Mike lives in downtown San Diego, CA, where he and Jennifer love walking everywhere throughout the year and enjoy rarely needing to drive. When not out and about, Mike likes staying up to date on the latest gadgets and technology.

Brendan has over 20 years of Microsoft software consulting services experience working with enterprise, midmarket and even small businesses across a broad range of industries that include manufacturing, healthcare, financial services and public sector organizations. He is particularly passionate about helping customer think through the “why” before investing and implementing the latest technologies.

During his time identifying business transformation opportunities with customers he has also spend much of this time working with partners to navigate the multi-layer engagement model where communication and expectation management is critical to ensuring project success across all players (i.e., customer, partner, vendors, etc.)

Brendan enjoys traveling abroad and ideally in parts of the world that have iconic or new wine regions of the world where he can add to his growing wine collection. When not traveling he likes to play golf, ride his Peloton and start his day with an early morning walk!

Before joining The Partner Masters, Brendan himself was a Partner Masters customer and even helped Justin establish the IAMCP SoCal Chapter (International Association of Microsoft Channel Partners) in 2009.

Justin Slagle accumulated a wealth of experience during his 10.5-year tenure at Microsoft, where he made significant contributions within the Global Partner Solutions (GPS) Organization. Throughout his career, Justin engaged with a diverse set of Microsoft partners and customers, spanning from small and medium-sized businesses to mid-market and enterprise entities.

His collaborations encompassed a wide variety of partners, including global and national system integrators, independent software vendors (ISVs), licensing solution providers (LSPs), distributors, and hosters.

Justin's exceptional talent for assisting partners in expanding their Microsoft practice earned him multiple Microsoft internal awards and a reputation as one of the world's leading Partner Development Managers.

Before joining Microsoft, Justin himself was a Microsoft partner and established the IAMCP SoCal Chapter (International Association of Microsoft Channel Partners) in 2009. Under his visionary leadership, the chapter flourished into the largest and most prominent chapter worldwide, a position it continues to hold to this day.

Matt Soseman is co-founder and CTO of The Partner Masters. He provides business and technical consulting, advisory and operational support services to Microsoft Partners, helping them grow their Microsoft practice, capabilities, and integrations.

Before The Partner Masters, Matt spent over a decade at Microsoft as a Security Architect in Consulting Services, Partner Marketing, Security Engineering and Global Partner Solutions. He helped Microsoft Partners and Customers, from Global System Integrators and the Federal Government to the Department of Defense and Fortune 100 companies achieve technical excellence with Microsoft’s Cyber Security solutions.

Before Microsoft, Matt participated in industry-leading Unified Communications solutioning at BlackBerry and Sprint.

Matt lives in San Diego, CA, where he runs a popular YouTube channel focused on driving cyber security training and awareness for IT professionals in his spare time.

Kevin joined us after working over 13 years for Microsoft where he brings a wealth of customer consulting and Microsoft partner experience. His first five years were working in Microsoft Consulting Services for large commercial companies as well as various US Federal Government three letter agencies and US military branches. He then joined the Microsoft Global Partner Services (GPS) organization where he worked with hundreds of small to enterprise Microsoft Partners in the System Integrator (SI) and Independent Software Vendor (ISV) space. Kevin worked for several years at the later part of his Microsoft tenure as the director for a team of Modern Work and Security architects across North and South America where they focused on growing Microsoft partner businesses.

While Kevin has a deep understanding of Microsoft, he also brings years of experience working for companies such as Hewlett-Packard and Verizon in various consulting, engineering, and leadership roles. Kevin holds a undergraduate and two Masters degrees in the Communications and Cybersecurity industries, both of which are large passion areas for him.

As a partner in the company and as the Executive Vice President, Kevin is building a new division of The Partner Masters known as the Technology Consulting Team. This division is designed to never compete with our partners, but to rather provide services and capabilities that Microsoft Partners do not offer. This is a unique opportunity for Microsoft Partners to drive additional business growth with little to no investment using a partner with an already established and trusted relationship. Kevin is highly motivated to use his various skillsets and experiences to drive partner profitability and to exceed customer expectations with this new division.

Jessica Lopez, the Vice President of Operations at The Partner Masters, provides consultation and advisory services. With six years of experience in the Microsoft ecosystem, Jessica worked in the Global Partner Solution (GPS) Organization, developing executive strategies, leadership communications, data curation and diversity & inclusion initiatives to support partner growth and success.

Jessica also worked within the Office 365 ISV GTM Organization, managing partners, and transforming their go-to-market material, as well as running marketing campaigns and creating go-to-market content.

Jessica is passionate about identifying new ways to scale and transform an organization. In her free time, she enjoys being outdoors and strength training.

Craig Van Heerden is a results-driven professional with a strong technology and project management background. In his most recent role at Microsoft, he led a team that enabled Microsoft Partner Development Managers and their Partners to achieve strategic objectives.

As a Partner Profitability Executive, Craig’s role is to guide Microsoft Partners through the wealth of information available, ensuring that
their businesses leverage all benefits, opportunities, and efficiencies while identifying new ways to drive partner pipeline.

On the weekends, you’ll find Craig on the sidelines supporting his kids at sporting events or building something in his shop.

FAQ

What does The Partner Masters actually do for Microsoft Partners?

We help, consult, and advise partners on navigating the often tricky and requirement laden world of being in the Microsoft Partner ecosystem. With the help of our Partner Command Center, you'll get in-depth information on usage to guide your next steps as a business.

What experience does your team have working in the Microsoft partner ecosystem?

Many employees have worked directly at Microsoft or at a Microsoft Partner business. We have well over 40+ combined years of experience in the Microsoft channel.

How can The Partner Masters help us optimize or fix issues in Microsoft Partner Center?

We start with an assessment of where your business is and how it is reflected in the Partner Center. We can then build a roadmap of technical improvements, process optimizations, or changes to accurately reflect the business you do in Partner Center. When we start executing on the roadmap, many partners are surprised to find more funding and incentives to help their business be more profitable.

What types of partners do you typically work with? SDCs, ISVs, SIs, CSPs, or MSPs?

All of the above. We can work with all companies in the Microsoft ecosystem to help make a more profitable business.

How do you help partners increase profitability or grow new Microsoft service lines?

We can help with our core advisory and consulting services, technical support, or marketing your business.

What makes The Partner Masters different from other Microsoft channel consultants?

We focus only on Microsoft, and will only ever focus on Microsoft. This ensures we're staying on top of all the latest changes, updates, and product announcements for Microsoft partners. Our depth of expertise shows through our many satisfied clients.

Do you provide support for co-sell readiness, incentives, CPOR, PAL, and solution designations?

Yes.