Marketing for Microsoft Marketplace

Turn your Microsoft Marketplace listing and turn it into a buyer-ready demand channel.

Listings in the Microsoft Marketplace Struggle Not Because the Solution is Weak, but it Lacks Messaging and Visibility Support

You spent a lot of time working on your Marketplace listing to ensure it's transactable and MACC eligible, the last thing you want is for your prospects and customers to bounce off the page.

Marketplace works best when the listing is supported by the right ecosystem around it. You want your buyers to understand who the offer is for and clearly see the business outcomes. Building proof points and clear next steps beyond an unfocused "contact us" call to action will put your listing heads and shoulders above the other Microsoft Partners who see Marketplace as a box needing to be checked.

We can help your company refine value propositions, areas of differentiation, keyword optimizations, and the credibility signals you need to give buyers a clear path to conversion.

Our Approach to Optimize Your Marketplace Listing


Buyer-Ready Offer Positioning: We clarify the story buyers need simplifying technical language into outcome-driven messaging that is easy to understand, differentiated, and aligned to Microsoft priorities.

Conversion-Focused Listing Optimization: We strengthen the listing structure, calls-to-action, and inquiry flow so Marketplace becomes a stronger sales asset not just a published requirement.

Marketplace-Connected Demand Activation: We help build the supporting content and marketing motions that drive qualified traffic to the listing and reinforce buyer trust across digital touchpoints.

Create Alignment Inside and Outside Microsoft Marketplace

There are two areas customers interact with Microsoft Marketplace. Searching around inside the Marketplace and finding content outside of the Marketplace.

Marketplace Optimization

Inside your Marketplace listing, you want to make sure you optimize it as well as you can. Keyword strategy, a clear value story, and supplemental images and videos will help your listing stand out against your competitors. Not only will this help discoverability for the Marketplace, it will help with getting customers to convert.

Supporting External Content

By only focusing on what you can control inside the Microsoft Marketplace, you're leaving a lot of other activities on the table that will promote the visibility of your offering. Building content outside of the Marketplace promotes greater awareness. Targeted emails to ideal customers, social media content, well optimized blog posts for your website, and cornerstone webpages create a supporting messaging ecosystem that highlights the key value your Marketplace listing offers.

Marketplace Success is Rarely Driven by the Listing Alone

Get Marketing Support

The strongest offers are supported by clear messaging, proof points, and the marketing motions that drive qualified buyers to take action.

Activate Microsoft Marketplace as a true credibility and engagement channel with the help of The Partner Masters.

FAQ

Who is this best for?

This is best for Microsoft Partners with listings that are live (or nearly live).

Why isn't publishing the listing enough?

You will get some traffic to your listing based on users searching in the Marketplace, but anyone browsing around will notice just how many offerings there are. When someone leaves the Marketplace, having that message reinforced will keep your listing top-of-mind.

What problems do you typically fix for a listing?

The most common types of problems we see with listings deal with adding elements on the Marketplace listing that are missing. We also help typically by reworking the descriptions so it clearly explains the value to a potential customer, rather than listing rote features.

How do you build "around" the Marketplace listing?

Using additional digital channels, we create a clear message around the listing. Blogs, emails, case studies, social media updates, and more can be used as part of a larger campaign that supports your Marketplace goals.

Do you help drive traffic to the listing?

This is where that supporting content really helps. When you build intentional content for your Marketplace listing, Partners will typically notice more activity around their Marketplace listing.

Will this help with co-sell readiness?

Optimizing your Marketplace listing can support co-sell readiness. A clear offer will give you credibility with Microsoft sellers since the value proposition is front-and-center.

Is this a set program or can something custom be created?

We have some set programs that help a majority of Partners looking to boost their Marketplace listing. However, we see those as starting points. Partners are easily able to make modifications based on budget or goals.

Can you work with an existing Marketing team?

We can work with internal marketing teams as augmentation support. We know most Partner marketing departments are slammed with work to support all the Partner's needs and our focus exclusively on the Microsoft ecosystem means you can free up resources for other high-impact areas of your business.