Microsoft-Funded MCI Workshops: Enhancing Your Business Delivery
Earn the rebates, co-op funds, and land the large engagement these workshops are intended to drive.
Microsoft Funded Engagements Many Partners Never Pursue
One of the most overlooked incentive programs in the Partner channel is the Microsoft Customer Incentive (MCI) Workshops. This program is designed to drive customer awareness for strategic Microsoft products and their capabilities. For your workshop delivery, Microsoft will fund those efforts.
However, Partners never purse these opportunities for a few reasons. One, you might not be aware of the MCI Workshops available to you due to complex qualification criteria. Second, you may lack capability or capacity to deliver them successfully. Lastly, MCI Workshops conducted poorly wastes time for you and your customer.
We can help solve all of those common problems while also surfacing additional follow-on business as these workshops intend.
Incentives are Just the Beginning, Follow-On Business from Workshops is the Goal
If you end the customer engagement the second the workshop ends and the incentives come through, money is getting left on the table. When an MCI Workshop is delivered, that opportunity should open up conversations that were otherwise difficult to have.
How the Math of Workshop Funding Leads to More Business
Say you run a Data Security Workshop with a focus on Purview, Microsoft will pay out around $8000. During the course of the engagement, you keep answering questions about your customer’s compliance risk anxiety and AI exposure for 5,000 users. That, potentially, is a four-month engagement with a price tag north of $50,000.
This is exactly the scenario workshops are designed to uncover, but you might stall on this opportunity if your bench is at capacity or unfamiliar with the requirements.
Learn How to Deliver Workshops to Win Larger Deals
The Partner Masters is qualified to deliver many of the workshops Microsoft designed for Partners. We can help you work through pre-sales activities that highlight customer needs, surface opportunities, solve challenges in customer environments, and grow your business.
Where many partners have issues, is knowing how to effectively deliver these workshops with the follow-on work in mind. We have a program designed to work with partners during the delivery of MCI Workshops, to optimize delivery techniques that secure the much larger follow-on work.
Run an MCI Workshop with Us and Find Additional Revenue Opportunities
No matter if this is your first MCI Workshop, or your 100th, you can tap into a pool of Microsoft experts available to help optimize your delivery approach. Our goal is to help you convert all partner workshop deliveries to a much larger follow-on engagement and used for discovery of additional services.