The Difference B2B Marketing Experts with Microsoft Partner Channel Experience Make

When it comes to marketing in the Microsoft Partner channel, the departments are often radically small compared to the larger organization, or they are disconnected from the sales, technology, and operations of the rest of the business. These companies then need to reach out to agencies or freelancers to augment their capabilities.

It may sound like a job any B2B marketer can do, but the nuance of working inside the Microsoft ecosystem is the key. You need to have someone who can adapt to the changing priorities when the new Microsoft fiscal year arrives. You need someone who understands the different Microsoft plays and motions to make a co-sell ready offers stand out to Microsoft reps you’re interacting with. You need to have someone that can find what makes your company special and unique when there are other Microsoft partners in your industry space. That’s a lot of messaging and people you need to reach.

How an Experienced Microsoft Ecosystem Marketers Helps you Reach Your Audiences

Above all, the biggest difference maker is that someone with experience and knowledge in the Microsoft partner channel brings is the understanding of the key audiences you need to reach.

The first key audience is your customers and prospects. These are the other businesses you’re going to be helping with you solutions in the Microsoft tech stack. This part most B2B marketing generalists understand. However, you can elevate your messaging by working with someone who knows how challenging reaching those people can be. Sales cycles can be long and complicated. You have to reach multiple people in multiple departments to reach a purchase decision more times than not.

The second key audience is your sales team. They need to be supplied with marketing collateral and assets to bring additional value to the deals they are working. If you don’t have the right asset for the right stage of the buying process, they’ll lose ground to another company that does. Without knowledge of the Microsoft partner channel, marketing messages could read unfocused or too general.

The final key audience is Microsoft itself. You need to keep your contacts at Microsoft in the loop with all the work your doing and winning. This is where the experienced hand of Microsoft Partner marketing comes into play heavily. You need to have information ready to go with the right messaging that will provide just enough details to your Microsoft reps, but not enough to overwhelm and distract.

General Messaging Gets Ignored, Microsoft Specific Messaging Gets Results

When companies working in the Microsoft Partner Channel find any type of B2B marketer to add to their marketing capabilities, it can come at a hidden cost. Not understanding the subtlety and nuance of Microsoft products and services can leave many companies pouring time, money, and resources into temporary help.

Rather than take that chance or waste time, work with someone like The Partner Masters who can help you reach your marketing goals faster with a team that has decades working in the Microsoft ecosystem.