Unlocking Growth With New Partner Command Center Reports

For many Microsoft partners, the challenge isn’t a lack of data—it’s making sense of it. Partner Center exports can span thousands of rows, filled with valuable information, but are nearly impossible to interpret quickly. That’s why The Partner Masters created the Partner Command Center (PCC): to transform raw data into actionable insights that directly support partner profitability.

Turning Microsoft Data Into Partner Profitability

We’ve recently expanded PCC with a new suite of reports designed to make it easier than ever to track incentives, uncover upsell opportunities, manage certifications, and maximize internal use rights. Each report is built in Power BI and tailored to the specific realities of a partner business, providing a clear and practical view of where to act.

Below, we’ll explore the new reports, their benefits, and how they can help you unlock new growth.

Skilling Report: Managing Certifications with Confidence

Microsoft’s solution designations and specializations are cornerstones of partner credibility, but tracking the certifications behind them has always been a headache. The Skilling Report in PCC automates this process, combining exam results, solution designation points, and individual certifications into one clear view.

You can drill into any designation—Infrastructure, Modern Work, Security—and instantly see:

• Points earned today vs. projected scenarios (e.g., what happens if a certified employee leaves).
• Expiring certifications, with automated reminders sent to individuals and alliance managers.
• Breakdowns of who holds each certification, down to fundamentals and advanced exams.

This makes it simple to maintain designations, avoid renewal risks, and even respond quickly to RFPs with accurate counts of certified staff. Instead of scrambling to reconcile spreadsheets and email reminders, alliance managers can proactively plan certification strategies and ensure redundancy where it matters most.

Security ACR Report: Closing the Security Spend Gap

When you download anAzure customer report from Partner Center, you’re faced with 50+ columns and hundreds or thousands of rows. The Security ACR Report turns that noise into clarity.

Microsoft’s benchmark is clear: at least 8% of Azure spend should be allocated toward security services, such as Defender for Cloud or Sentinel. The report highlights every customer falling short of this standard, showing:

• Total Azure Consumption Revenue (ACR)
• Current security ACR spend
• The monthly gap to 8%

For partners, this means two things:

1. A ready-made prospect list for targeted security conversations.
2. A direct line to rebates—the report calculates potential CSP rebates you’d earn by closing these gaps.

One partner example showed $1.2M in ACR, with a $43,000 monthly shortfall in security spend, resulting in an additional $6,600 per month in rebates. That’s real money, unlocked by data you already own.

M365 & EMS Reports: Uncovering Upsell Opportunities

Microsoft 365 and EMS licenses are often underutilized, leaving value and revenue on the table. The M365 and EMS Reports give you visibility into usage gaps across your customer base.

Key insights include:

• Paid vs. active licenses per workload (e.g., Teams Phone customers with 4,000 paid licenses but only one active user).
• Workload adoption percentages across your portfolio, like SharePoint, Teams, or Intune.
• Customer-level views, making it easy to run targeted campaigns (e.g., Defender for Endpoint).
• Historical trends allow you to track customers' adoption progress over time.

For partners, this translates into a ready pipeline of upsell and cross-sell opportunities. Instead of vague conversations, you can walk into customer QBRs armed with concrete data on underutilized licenses and guide clients toward maximizing the full value of their Microsoft 365 investments.

Earnings Report: Making Incentives Transparent

One of the most consistent frustrations we hear from partners is the difficulty in reconciling incentive earnings with payouts. Partner Center provides both, but connecting the dots is a painful process.

The Earnings Report in PCC solves this by combining earnings and payout data into a single dashboard. Partners can:

• Slice data by year, half, or location.
• See total incentives by type (Co-Pilot funds, frontline worker funds, etc.).
• Track incentive flow over time, month by month.

The result? Clear visibility into where your incentives are coming from, ensuring you’re never leaving money on the table—or missing the proof you need to claim it.

Internal Use Rights Report: Maximizing Your Microsoft Benefits

Internal use rights (IURs) are among the most overlooked benefits of the Microsoft partnership. Partners often struggle to track the licenses, credits, or tools to which they’re entitled.

The Internal Use Rights Report puts all of this in one place. You can:

• See the licenses and credits tied to each designation or specialization.
• Model scenarios (“What if I add Infrastructure? What if I buy Partner Success Expanded Benefits?”).
• Calculate totals across categories like M365 E5, Dynamics, Visual Studio, Azure credits, and more.

For example, achieving all three Azure designations increases Azure credits from $6,000 to $18,000—a direct, measurable value that many partners often overlook.

This report ensures you fully leverage what you’ve already earned with Microsoft, reducing costs and maximizing ROI.

Why These Reports Matter

Each of these reports is designed with a singular purpose: to help partners increase their profitability. They transform overwhelming Partner Center exports into clear, actionable insights that drive growth in five ways:

1. Protect solution designations with proactive certification tracking.
2. Drive net-new revenue by closing Azure security gaps.
3. Boost license utilization through M365/EMS upselling.
4. Track incentives with clarity, ensuring you claim what you’ve earned.
5. Maximize internal benefits with transparent IUR tracking.

Together, they provide partners with a comprehensive toolkit spanning the full funnel, from internal efficiency to external growth.

Join the Partner Command Center

These reports are only available inside the Partner Command Center, alongside TPM University training, CPOR guidance, incentive strategies, and more. If you’ve ever felt like Partner Center data is “more noise than signal,” PCC turns it into one of the most powerful engines for profitability in your business.

• Watch the demo videos to see the reports in action.
• Sign up for free to unlock these insights and start running a more profitable Microsoft partnership.